Our Story
In 1512, fire tore through Aubigny-sur-Nère - one house stood firm, though the rest of the town lay in ruins. Despite such a tragedy, Aubigny would rise from the ashes of the fire that felled it with timber from the estates of the town’s Scottish Lord, Robert Stuart. This timber would forge the framework for Aubigny’s future as the town was rebuilt with half-timbered houses, a hallmark of the renaissance era and the inspiration behind Renaissance whisky - a drink that pays homage to the resolve and craftsmanship of bygone generations. Today, we raise a glass to Reniassance!
The bottle label and wider branding draws inspiration from Aubigny and its history through an illustrative representation of half-timbered housing. The label makes use of the wooden beams to form dates relevant to the brand - 1512 in reference to the story, and 2009 in reference to the age of the whisky. Have a closer look and see if you can find them!
The poster above features trees made from the half-timbered style and calls back to Aubigny's strong Scottish ties, where the timber used to rebuild the town came from the estate of the Scottish lord of the area. Aubigny retains a close connection with Scotland and some elements of Scottish tradition to this day.
